Jointly hosted by the Chinese Society for Science and Technology Journalism and the CYTS Alliance, and jointly organized by the Science Popularization Research and Study Alliance, Beijing Association for Promotion of Science and Culture, Shenzhen Science and Technology Museum, CYTS Bohui (Beijing) Operation Management Co., Ltd., and iFLYTEK Science Popularization Research Institute, and co-organized by the Hong Kong Science Popularization and Science Fiction Academy (HKSPSF), the 7th China Science Popularization Research and Study Tourism Conference will be held at the Shenzhen Science and Technology Museum from November 14 to 16, 2025.
As an important part of the conference, the Science Popularization Research and Study Tourism Exhibition will be held simultaneously. It will attract heavyweight guests from 29 provinces, municipalities, and regions across the country — including heads of 100 science and technology museums and schools, heads of 100 travel and research institutions, and representatives of resources from 100 technology destinations. It is expected that the number of professionals and visitors participating in the exhibition will exceed 3,000, creating a grand industry exchange feast with rich resources.
Focusing on Core Themes | Diversified Activities Build an Industry Exchange Platform
With the core theme of "Building a New Ecology of Science Popularization Research and Study for the Integrated Development of Science, Education, and Tourism", this conference gathers science popularization venue alliances from multiple provinces and cities and top industry institutions to jointly assist, with content settings that are both professional and practical.
The event will not only feature academicians and experts sharing frontier technology trends and deep insights into industry development, anchoring coordinates for the future direction of science popularization research and study; but will also conduct thematic discussions on key topics such as base operation optimization and AI science popularization curriculum development to solve industry development pain points and explore innovative paths; there will also be diversified links such as "Top Ten Brands" selection, science popularization research and study achievement exhibition, and field research and study investigation, building a high-quality platform for participants for exchange and cooperation, resource docking, and achievement display, and promoting the efficient integration of industry resources.
Opportunities for Science and Technology Museums | All-round Display of Strength to Become a National Benchmark
The location of this conference at the Shenzhen Science and Technology Museum is an important opportunity for the venue to display its strength in an all-round way, and it will inject strong momentum into the high-quality development of science and technology tourism in Guangming District, helping the regional science and technology tourism brand to achieve a level leap from "regional benchmark" to "national model".
As the core carrier of the deep integration of science popularization and cultural tourism in Guangming District, the Shenzhen Science and Technology Museum, with its cutting-edge technology exhibition facilities and rich immersive science popularization resources, has become a "star destination" for science popularization research and study in the Guangdong-Hong Kong-Macao Greater Bay Area.
During the conference, industry professionals, educators, and cultural tourism practitioners from all over the country will deeply experience the unique charm of the venue — from interactive technology exhibitions to customized research and study courses, from professional science popularization explanations to perfect supporting services, feeling the venue's hard power and soft power in the field of science popularization research and study in all aspects. This will not only further expand the influence of the Shenzhen Science and Technology Museum across the country but also make it a "benchmark model" for the operation of national science popularization venues.
Empowering Guangming Tourism | Promoting Science and Technology Tourism to Become a National Integration Model
For Guangming District, this national conference is a "golden opportunity" to promote the upgrading of the science and technology tourism industry.
With the help of the national exchange platform built by the conference, Guangming District can fully release the unique advantages of "Scientific and Technological Innovation + Ecotourism", centrally display the achievements of the deep integration of Science City, laboratories, technology enterprises, and tourism resources in the region, attract more high-quality research and study institutions and cultural tourism enterprises to reach long-term cooperation with the region, promote the iteration of science and technology tourism products from "single experience" to "deep integration", and build a "Science Popularization + Education + Cultural Tourism" three-in-one industrial ecological chain.
In addition, the frontier concepts of academicians and experts and the practical experience of industry colleagues will provide valuable "intellectual support" for the development of science and technology tourism in Guangming District, helping the region explore a new development path with more Guangming characteristics and market competitiveness, making Guangming science and technology tourism a "shining business card" for the integrated development of national science, education, and tourism.